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Careers at ImmiEd

Social Media Specialist (NOC 11202)

Employer: ImmiEd Incorporated

Location: Halifax, Nova Scotia

Job Details

Salary: CAD $27.00 – $30.00 per hour (commensurate with experience)
Hours per Week: 35–40
Terms of Employment: Permanent · Full-time
Start Date: As soon as possible
Vacancies: 1
Language of Work: English
Work Arrangement: On-site at the Halifax office (no remote work option)

Languages

  • Required: English
  • Asset languages: Hindi, Malayalam, Tamil

Education Requirements

Bachelor’s degree in Marketing, Communications, Digital Media, Multimedia, Computer Applications, Computer Science, or a related discipline.

Experience Requirements

2 to less than 3 years of professional experience in digital marketing, advertising, or social media management.

Technical Skills

  • MS Office Suite (Word, Excel, PowerPoint), MS Outlook
  • Windows or Mac OS
  • Canva
  • Adobe Photoshop
  • Adobe Illustrator (asset)
  • Adobe Creative Suite (asset)
  • Google Drive / Google Docs
  • Search Engine Optimization (SEO)
  • Social media platforms: Facebook, Instagram, LinkedIn, YouTube, X
  • Content Management Systems (CMS)
  • Website content editing using templates (no coding required)
  • Social media scheduling tools (Hootsuite, Buffer)
  • Google Analytics
  • Facebook Advertising and paid digital campaigns

Areas of Specialization

  • Communications
  • Brand Management
  • Digital Media
  • Strategy

Work Environment

  • Immigration and settlement services
  • Multicultural and client-focused setting

Work Setting

  • Immigration, education, and settlement consulting firm
  • Office-based role in Halifax, Nova Scotia

Job Overview

We are seeking a creative, strategic, and results-driven Social Media Specialist to join our dynamic marketing team. The ideal candidate will be responsible for designing, developing, and executing impactful digital and social media campaigns that enhance brand visibility, increase engagement, and support our immigration and education services.

This role requires a strong understanding of digital marketing, content creation, analytics, e-commerce trends, and visual design. The successful candidate will be adept at producing high-quality content, managing paid digital campaigns, and optimizing online presence through SEO-driven strategies.

This position offers an excellent opportunity for individuals passionate about social media, graphic design, digital advertising, and e-commerce to make a significant contribution to our brand growth and digital expansion.

Main Duties & Responsibilities

Strategic & Creative Duties

  • Plan, develop, and implement social media and digital marketing strategies aligned with company objectives.
  • Create, curate, and schedule engaging content across Facebook, Instagram, X, LinkedIn and YouTube
  • Use scheduling tools such as Hootsuite and Buffer to manage posts.
  • Design eye-catching graphics and visual content using Canva, Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
  • Proofread all content for accuracy, clarity, and brand consistency before publishing.
  • Monitor social media trends and apply best practices in digital engagement.

Advertising, SEO & Analytics

  • Manage paid advertising campaigns, including Facebook Ads, to increase reach, engagement, and conversions.
  • Conduct keyword research and apply SEO techniques to improve content discoverability.
  • Apply on-page SEO techniques (meta descriptions, titles, alt tags, internal links, page structure).
  • Track performance using Google Analytics and prepare detailed monthly performance reports.

Website & CMS Management

  • Maintain and update the company website using a CMS.
  • Create and edit webpages using pre-designed CMS templates (no coding required).
  • Conduct routine website performance checks and coordinate with external developers for advanced tasks.

Collaboration & Outreach

  • Work closely with the marketing team on campaigns, email marketing, PR initiatives, and influencer partnerships.
  • Support community outreach activities and media partnerships.
  • Promote environmentally responsible digital practices (Green Job designation).

Additional Digital Responsibilities

  • Stay updated on emerging trends in e-commerce, SEO, digital advertising, and social media marketing.
  • Collaborate with design, media, and technology vendors to improve digital output and brand reach.

Qualifications

  • Proven experience in social media management, digital marketing, or related roles.
  • Strong graphic design skills; proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and Canva.
  • Familiarity with SEO best practices and keyword research strategies.
  • Experience using social media scheduling tools (Hootsuite, Buffer).
  • Knowledge of Facebook Advertising and other paid social media campaigns.
  • Understanding of Google Analytics and ability to track and report on performance metrics.
  • Excellent proofreading skills and attention to detail.
  • Ability to work independently and collaboratively within a team.
  • Experience in e-commerce is an asset but not mandatory.
  • Strong communication skills and strategic thinking abilities.
  • Passion for creative digital engagement and innovative online outreach.

Green Job – Help

This role qualifies as a Green Job because it promotes sustainable digital communication practices, reduces reliance on print materials, and contributes to environmentally responsible operations.

Application Form